Book Summary

The book features 30 advanced tactics so you can take action today!

For example, I show how to increase your CTR 10x faster than with normal testing. (Tactic #23)
These tactics are Part 2.

Part 1 teaches you to invent your own tactics.
The book starts with rules that teach you to find inspiration, question logic and then apply that thinking to your work.
By mastering these principles, you'll learn, invent, boost traffic and conversions - and even have fun!

You also get bonus exercises to get you in the critical and creative thinking habit.
After each chapter on principles, I share baby steps for you to start with or a few problems to challenge you.
This helps you make these thinking habits routine.

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