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About the book:Summary | Table of Contents
Benefits for inhouse SEOs, consultants and site owners
My Bio
How I got into SEO...
I became an SEO by accident! I grew up in a family where politics were always discussed over breakfast
with the morning paper, or at dinner.
So it was natural that I wanted to impact the federal election, when I turned 18 (2005).
I created a blog to promote my views. I read up on internet marketing and applied what I learned to my blog.
I ranked for my keywords within 4 months and was hooked!
Starting to take SEO seriously
With the passage of time, I began working with others and getting known. Here's a partial list of highlights, in roughly chronological order:
1. I tripled year over year online sales for the Hotel de Paris, a Montreal hotel.
2. Microsoft offered me a position on its SEM team.
3. I ranked a product site within 2 months of getting the first link.
4. First big speaking engagement: I spoke at SMX West 2008.
5. Matt Cutts of Google said I was the second person to notice a new form of crawling. It's nice when Google staff calls you a leader :) .
6. My first press: In a story on young entrepreneurs, La Presse, Montreal's biggest French-language daily newspaper,
profiled Emile Girard and I
(PDF in new window).
7. I signed up Ice.com, a member of the Internet Retailer 500 list of largest online stores, as a client.
Since then, things have only gotten better.
My current business
- Speaking: at SMX West and Advanced in both 2008 and 2009 (I was overseas January-June 2010), Affiliate Summit East 2009, SphinnCon 2010, Pubcon 2010.
- Writing:
- Search Engine Land
- Search Engine Journal
- SEOmoz
- Michael Gray's Wolf Howl
- Website Magazine
- Electronic Retailer Magazine
- Online Strategies Magazine
- Client work: I continue to do client work on select fun and lucrative projects.
Some clients past and present include
- The Canadian Government
- Ice.com & Diamond.com
- Various SEO companies
- Travel companies
- SMBs in ecommerce
- Affiliates
- Professionals including lawyers, doctors, dentists
- Job offers: from local Canadian competitors (Bell, Cossette), well known American shops like We Build Pages and even foreign companies.
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The table of contents, summary,
Benefits for inhouse SEOs, consultants and firms, site owners
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