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About the book:Summary | Table of Contents
Benefits for inhouse SEOs, consultants and site owners

My Bio

How I got into SEO...

I became an SEO by accident! I grew up in a family where politics were always discussed over breakfast
with the morning paper, or at dinner. So it was natural that I wanted to impact the federal election, when I turned 18 (2005).

I created a blog to promote my views. I read up on internet marketing and applied what I learned to my blog.
I ranked for my keywords within 4 months and was hooked!

Starting to take SEO seriously

With the passage of time, I began working with others and getting known. Here's a partial list of highlights, in roughly chronological order:

1. I tripled year over year online sales for the Hotel de Paris, a Montreal hotel.
2. Microsoft offered me a position on its SEM team.
3. I ranked a product site within 2 months of getting the first link.
4. First big speaking engagement: I spoke at SMX West 2008.
5. Matt Cutts of Google said I was the second person to notice a new form of crawling. It's nice when Google staff calls you a leader :) .
6. My first press: In a story on young entrepreneurs, La Presse, Montreal's biggest French-language daily newspaper,
profiled Emile Girard and I (PDF in new window).
7. I signed up, a member of the Internet Retailer 500 list of largest online stores, as a client.

Since then, things have only gotten better.

My current business

- Speaking: at SMX West and Advanced in both 2008 and 2009 (I was overseas January-June 2010), Affiliate Summit East 2009, SphinnCon 2010, Pubcon 2010.

- Writing:

- Client work: I continue to do client work on select fun and lucrative projects.

Some clients past and present include

- Job offers: from local Canadian competitors (Bell, Cossette), well known American shops like We Build Pages and even foreign companies.

Next, read

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Benefits for inhouse SEOs, consultants and firms, site owners

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