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About the book:Summary | Table of Contents
Benefits for inhouse SEOs, consultants and site owners

My Bio

How I got into SEO...

I became an SEO by accident! I grew up in a family where politics were always discussed over breakfast
with the morning paper, or at dinner. So it was natural that I wanted to impact the federal election, when I turned 18 (2005).


I created a blog to promote my views. I read up on internet marketing and applied what I learned to my blog.
I ranked for my keywords within 4 months and was hooked!


Starting to take SEO seriously


With the passage of time, I began working with others and getting known. Here's a partial list of highlights, in roughly chronological order:


1. I tripled year over year online sales for the Hotel de Paris, a Montreal hotel.
2. Microsoft offered me a position on its SEM team.
3. I ranked a product site within 2 months of getting the first link.
4. First big speaking engagement: I spoke at SMX West 2008.
5. Matt Cutts of Google said I was the second person to notice a new form of crawling. It's nice when Google staff calls you a leader :) .
6. My first press: In a story on young entrepreneurs, La Presse, Montreal's biggest French-language daily newspaper,
profiled Emile Girard and I (PDF in new window).
7. I signed up Ice.com, a member of the Internet Retailer 500 list of largest online stores, as a client.


Since then, things have only gotten better.


My current business


- Speaking: at SMX West and Advanced in both 2008 and 2009 (I was overseas January-June 2010), Affiliate Summit East 2009, SphinnCon 2010, Pubcon 2010.


- Writing:

- Client work: I continue to do client work on select fun and lucrative projects.

Some clients past and present include

- Job offers: from local Canadian competitors (Bell, Cossette), well known American shops like We Build Pages and even foreign companies.


Next, read

The table of contents, summary,
Benefits for inhouse SEOs, consultants and firms, site owners


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