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"Fresh, timeless advice [...] urges its readers to retool their mindset."
- Review by Garrett French
"I particularly enjoyed the section on A/B testing to improve search rankings.
A great step by step walk-thru."
- Review by Nicola Stott
"Really creative ways to implement various SEO tactics. Somewhere above what most advanced SEO books discuss."
- Review by Kieran Flanagan
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