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My Bio

How I got into SEO...

I became an SEO by accident! I grew up in a family where politics were always discussed over breakfast
with the morning paper, or at dinner. So it was natural that I wanted to impact the federal election, when I turned 18 (2005).


I created a blog to promote my views. I read up on internet marketing and applied what I learned to my blog.
I ranked for my keywords within 4 months and was hooked!


Starting to take SEO seriously

With the passage of time, I began working with others and getting known. Here's a partial list of highlights, in roughly chronological order:


1. I tripled year over year online sales for the Hotel de Paris, a Montreal hotel.
2. Microsoft offered me a position on its SEM team.
3. I ranked a product site within 2 months of getting the first link.
4. First big speaking engagement: I spoke at SMX West 2008.
5. Matt Cutts of Google said I was the second person to notice a new form of crawling. It's nice when Google staff calls you a leader :) .
6. My first press: In a story on young entrepreneurs, La Presse, Montreal's biggest French-language daily newspaper,
profiled Emile Girard and I (PDF in new window).
7. I signed up Ice.com, a member of the Internet Retailer 500 list of largest online stores, as a client.


Since then, things have only gotten better.


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My current business

- Client work: I continue to do client work on select fun and lucrative projects.

Some clients past and present include


- Speaking: at SMX West, SMX Advanced, Affiliate Summit, SphinnCon, Pubcon.


- Writing:

- Job offers: from local Canadian competitors (Bell, Cossette), well known American shops like We Build Pages and even foreign companies.


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